Powerbeats Pro Launch
2019
In 2019, Beats by Dre tapped PMG to help support the launch of their revolutionary new product, Powerbeats Pro. The launch spanned across eight markets and included hundreds of assets with various talent. From Serena to Lebron to Simone, every piece of creative had to carry the charm and cultural relevance that Beats is known for.
Executive Creative Director: Scott Everett
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Designers: Cynthia De La Torre
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Project Manager: Kate Bass
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Executive Creative Director: Scott Everett 〰️ Designers: Cynthia De La Torre 〰️ Project Manager: Kate Bass 〰️
