Frankie’s Filling station
2021
In 2021, a freelance client approached me with a bold idea: open a full-service gas station in Longview, Texas, and name it after his childhood bulldog, Frankie. He needed a visual identity that felt personal, memorable, and could scale—from signage to merch to future expansion. We crafted a logo inspired by Frankie himself—charming, strong, and full of character. The result is a mark that brings a little personality to every pit stop.
If you’re ever in Longview, swing by Frankie’s and say hi!
Initial Designs
We started with initial sketches, trying a variation of styles that reference Frankie. We couldn’t forget his icon black right eye.
Updated Variations
From those initial sketches, we picked our favorite and created a few more variations.
Final Logo Design
Logo versions
Grand Opening
On June 20, 2024, Frankie’s Filling Station No. 1 opened its doors in Longview, Texas, bringing a fresh spin on the classic gas station experience.
