Nothing Bundt Cakes
2022 - 2023
In 2022, Nothing Bundt Cakes partnered with PMG to take their beloved brand to the next level. We kicked things off with their first-ever flavor collaboration—OREO®—and brought it to life with elevated creative across design, copy, photography, and video. From bold social content to a full-funnel media strategy, we helped expand their audience beyond just holidays and into everyday cravings.
Because nothing beats a bundt.
Executive Creative Director: Kyle Kelley
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Associate Creative Directors: Cynthia De La Torre, Catherine Babin
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Copywriter: Benjy Joung
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Designers: Regina Crisman, Tina Mendez
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Motion Designer: Luis Cuenca
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Project Manager: Erica De Los Reyes
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Creative Account Director: Megan Orbach
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Executive Creative Director: Kyle Kelley 〰️ Associate Creative Directors: Cynthia De La Torre, Catherine Babin 〰️ Copywriter: Benjy Joung 〰️ Designers: Regina Crisman, Tina Mendez 〰️ Motion Designer: Luis Cuenca 〰️ Project Manager: Erica De Los Reyes 〰️ Creative Account Director: Megan Orbach 〰️
Updated Look
& Feel
We took their existing colors and expanded their overall branding.
From new typefaces, new logomark, headline lockups, to a new pattern.
Nothing Bundt Cakes x OREO®
In 2023, Nothing Bundt Cakes teamed up with OREO® to drop their first-ever flavor collab—a cookies & cream bundt cake. With PMG leading both creative and media, we rolled out a full-funnel campaign that showed up everywhere from TikTok to Google to Meta.
It was the brand’s biggest campaign yet, and our goal was simple: get more people craving bundts.
The creative leaned playful, bold, and scroll-stopping, helping Nothing Bundt Cakes show up in more feeds—and hearts—than ever before.
a variety of SOCIAL ASSETS
some good
looking display
& great photography
We partnered with Blaylock Photography to work on a variety of different photoshoots to make sure our bundts looked just as good as they taste.
