Green mountain energy
Lucy’s World
2024
Green Mountain Energy, the renewable energy provider, partnered with PMG to create a brand campaign to light the future with greener living. In collaboration with Nexus Studios, we introduced GreenMountainville: a vibrant, eco-friendly town where small, energy-saving actions lead to meaningful change. At the heart of the campaign is Lucy, a glowing firefly and Green Mountain Energy’s brand ambassador. Through a digital-first strategy and targeted media placements, the campaign engaged environmentally conscious audiences while reinforcing Green Mountain Energy’s mission to drive positive environmental change through clean energy.
Executive Creative Director: Andrew Harper
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Creative Directors: Lori Wittig, Justin Prichard
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Associate Creative Directors: Cynthia De La Torre, Catherine Babin
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Copywriter: Gary Offutt
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Designers: Hannah Huszar, Macarena Astorga
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Motion Designer: Luis Cuenca
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Project Manager: Emily Galloway
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Creative Account Directors: Megan Orbach, Ashly Davies, Nicolette Denne
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Executive Creative Director: Andrew Harper 〰️ Creative Directors: Lori Wittig, Justin Prichard 〰️ Associate Creative Directors: Cynthia De La Torre, Catherine Babin 〰️ Copywriter: Gary Offutt 〰️ Designers: Hannah Huszar, Macarena Astorga 〰️ Motion Designer: Luis Cuenca 〰️ Project Manager: Emily Galloway 〰️ Creative Account Directors: Megan Orbach, Ashly Davies, Nicolette Denne 〰️
30s Lucy’s World Online Ad
15s Day & Night Online Ad
15s Sunshine Online Ad
15s Wind Online Ad
New 3d Scenes
Partnering with our client and Nexus Studios, we created small 3D scenes from GreenMountainville to use across over 200+ assets, ranging from display, social to rich media. Each scene with a bit of fun personality to make it come to life.
